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The massive vehicle that was designed and produced first by the military and then by GM is apparently going the way of the dinosaur. By which I mean, the Hummer brand is being discontinued. This is because the brand has become unprofitable to General Motors, so it is being ended. Apparently there was a deal with a Chinese company in the works, but it fell apart.

General Motors, the struggling car company, announced that it will wind down production of its Hummer SUV line after a deal to sell the brand to China’s Sichuan Tengzhong Heavy Industrial Machinery fell through.

“We have since considered a number of possibilities for Hummer along the way and we are disappointed that the deal with Tengzhong could not be completed,” said John Smith, GM’s vice-president of corporate planning and alliances.

The Hummer has long been derided by many as a wasteful vehicle that no one truly needs–and it seems that image, in combination with the recession, has caused Hummer to be discontinued.